Responsible & Sustainable Production
Evidence over slogans.
Responsible agribusiness is shown in daily practice, not marketing language. Here is what Beeco actually does — on the farm, for our people and for the Holeta community.
Our approach
Responsible business in Holeta.
We are committed to conducting our business responsibly while contributing to the economic and social development of the Holeta community and Ethiopia's horticulture sector.
That means fair, safe work; careful use of natural resources; and long-term investment in the people and places our farm depends on.
What we do
Responsible production, in practice.
Eleven concrete practices across the farm — each one part of how Beeco grows, packs and exports strawberries every day.
Efficient drip irrigation
Precision drip lines deliver water directly to the root zone, minimising waste across the farm.
Fertigation
Nutrients are applied through the irrigation system in measured doses — exactly what the crop needs, when it needs it.
Water management
Careful monitoring and responsible use of water resources, with on-farm storage supporting dry-period production.
Integrated pest management
Monitoring, prevention and biological controls first — chemical intervention only when thresholds require it.
Soil health improvement
Ongoing practices that protect soil structure and biology for the long-term productivity of the land.
Composting
Organic plant material is composted and returned to the production cycle instead of being discarded.
Waste management
Sorting, reduction and responsible disposal of production and packing waste across the operation.
Responsible chemical use
Strict protocols govern crop-protection products — trained handlers, correct application and full records.
Employee training
Continuous skills development in modern horticulture, food safety and safe working practice.
Local employment
Jobs and income for the Holeta community, with fair conditions and opportunities to grow.
Community support
Investment in the people and places our farm depends on — from infrastructure to wellbeing.
Corporate Social Responsibility
Community support and shared value.
Community roads
Construction and improvement of local access infrastructure.
Water support
Support for access to drinking water.
Education
Support to student feeding and community education initiatives.
Health
Support for health insurance and employee/community wellbeing.
Looking for a reliable Ethiopian strawberry supplier?
We welcome long-term partnerships with importers, distributors, retailers and fresh-produce businesses.